What's this all about?
Chris Matthews has repeatedly compared Americans who are concerned about the war in Iraq to Osama bin Laden. We are asking companies to refrain from advertising on Matthews' MSNBC TV show "Hardball" until he publicly apologizes and promises to stop his right-wing bias. The original open letter is here. READ MORE

Friday, January 27, 2006

They Are Hearing You

We're getting emails from readers who are saying that Verizon and Toyota are calling people back after they complain on this matter. This is meaningful. It means that these companies have pushed this matter up the executive chain and are formulating responses. In less than 48 hours, this is a big deal. Intuit is also very clearly aware of the matter.

Now it's time to keep the pressure on. With Toyota, contact your local dealer using this tool. Local dealers HATE being contacted with stuff like this, and a few complaints from them to the corporate office will make a big difference. If they tell you that they have nothing to do with the advertising choices of their corporate parent, tell them that you don't care. If Toyota is advertising on Hardball, then that means Toyota is supporting Chris Matthews' comparison of Bin Laden to opponents of the war in Iraq. Remember, we're not asking for Matthews to become a left-wing commentator, we're just asking for him to report fairly and honestly, to be 'neutral'.

The same is true with Verizon and local stores. You can find a directory to Verizon's wireless stores here. If you hear back from them that it's not the same company, here's the deal. Verizon Wireless is actually a joint venture between Verizon and Vodafone. There is a connection. Verizon Wireless is part owned by Verizon, and it's the same brand. So again, the response is 'I don't care', Verizon shouldn't support people that masquerade as neutral journalists while slandering the left. The goal is to get people here to push our concerns up the chain and make it clear that supporting Chris Matthews is damaging Verizon's and Toyota's brands.

Intuit, the maker of Turbotax, has also been telling people that they are receiving a lot of calls and emails on this matter. At this point, they are probably trying to come up with a way to respond. In the meantime, might I suggest that you consider Tax Cut, which is an excellent competing product to Turbotax?